Franciscan Alliance

Branding, Advertising, Design, Digital

PROJECT: Rebrand Franciscan Alliance (formerly Sisters of St. Francis Health Services), and its 14-hospital, 18,000-employee health care system under a unified identity. Execute a marketing campaign for the brand launch to help drive the organization towards a designation as a Pioneer Accountable Care Organization (ACO) Model.

Work completed as part of the project team at BORSHOFF